Optimization Of Early Breastfeeding Initiation Education As An Initial Effort To Provide Exclusive Breastfeeding Based On Digital Media At Ngasem Health Center, Kediri Regency

Abstract

Early Initiation of breastfeeding is one of the main factors influencing the success of exclusive breastfeeding. The problem found at Ngasem Health Care was a decreased of early breastfeeding initiation’s achievement which is under the target of 66%. The aim of this community service is to analyze and optimize strategies at the residency locus. A mixed approach was used in this study, including interviews with public health care management and staff, analysis of documents, and review of relevant literature The analysis uses fishbone diagrams, the USG (Urgency, Seriousness, Growth) and SWOT analysis (Strength, Weakness, Opportunity, Threat). Based on the analysis results, the priority problem is the obstacles in providing health promotion activities, the health promotion targets who are workers with high mobility, as well as limited availability of health education media (digital and nondigital). The implementation strategy that can be implemented is digital and network development that is integrated with digital promotional media owned by Ngasem Public Health Center, through social and digital media as well as community service activities on October 17, 2024 in the form of a Mini Workshop “SALAM EDU-KASIH” with innovation outcome Tele-Lactation, Instagram Media, Website Media. The health education based on digital media needs to be implemented sustainably and continuously to increase the effectiveness of health promotion program and contribute to better health outcomes for the community it serves.